With all the buzz about e-commerce, you may wonder if it's worthwhile to include a printed product catalog in your sales and marketing strategy. Product catalogs are nothing new, and it wasn't so long ago that they were the most effective (and sometimes only) way to present your products to customers. But are printed catalogs and newsletters still relevant?

Do You Need a Catalog?

While times have changed and online shopping has experienced explosive growth, product catalogs are still a great way to reach large audiences. Here's a look at how your company can combine digital publishing and online shopping to reach more customers than ever.

1. People still love printed catalogs. There's something about a freshly printed catalog arriving in the mail that causes people to pause and take a second look at your products. Customers still love the look and feel of a professionally printed catalog, and they'll use it as a way to relax, browsing through your product line-up and becoming familiar with your brand. A professional digital publishing company can design and produce a catalog that promotes your products and creates renewed interest in your company.
2. Repeated opportunities to increase sales. Depending on your product, seasonal changes and holidays all represent new opportunities to publish and mail another catalog. Customers like to see what's new, and when your catalogs are printed using state-of-the-art digital publishing equipment, you can easily change up the content to reflect the season.
3. Bridge the gap between print and digital catalogs. Your printed catalog can direct customers to your website for easy online ordering, and your website is a convenient place to sign up customers to receive your printed catalog in the mail. Your catalog can also let people know how to find your social media accounts, creating even more opportunities to reach new customers.

Digital publishing can make catalog shopping a reality for your company. To get started, contact us at Performance Publishing today!

Digital publishing provides all kinds of options that businesses didn't have in the past, but perhaps the most promising is the online catalog. Online catalogs aren't just a great way to keep up with the trend of digital shopping--they're also an efficient way to communicate and engage with current and potential customers. Let's take a look!

Why Choose Digital Publishing?

Traditionally, catalogs have been something that you can hold in your hand. Although print catalogs still have their place in the business world, more and more people are doing their browsing and shopping online--which means that it's most efficient to bring the catalog to them. Online directories can be a valuable, eye-catching tool for showcasing your company's offerings, improving the functionality of your website, and so much more.

Sound too good to be true? Here are a few things you can enjoy when you choose digital publishing to create online catalogs.

1. Online catalogs become part of the buying experience: Today's shoppers don't just buy things--they do a lot of careful research before making their decisions. Online catalogs help you capitalize on this habit by putting the information right in front of your customers, meaning they never have to leave your site.
2. Online catalogs are flexible and unique: Want to tell customers why your product is so great? Need to highlight a specific function or feature? Online catalogs put you fully in control of your customers' experience. You can add pictures, videos, links to other pages on your website, and more. Print catalogs definitely can't do that!
3. Online catalogs help you analyze your success: When you utilize online directories, you also get access to a whole host of tools designed to help you better understand your customers. What do they interact with, and what do they ignore? Where do they spend the most time? This data can help you make smart, informed marketing choices.

Want to learn more about online catalogs? Ready to get started with digital publishing? Contact us today!