Meet Your Team

Cherie Collins


Cherie started working in the printing business in 1985 right out of high school and then started her own printing/design company in 1991. As the printing business changed she started working with Performance Publishing in 2005 as a freelance designer. Worked her way up to manager and then eventually partner and purchased Performance Publishing in 2019. Since working at Performance Publishing she has created and solidified strong client relations and streamlined the production of the Print and electronic directories.

In her spare time Cherie enjoys being in the outdoors, especially fishing. She also enjoys spending time with her family and her two grandchildren. Cherie enjoys playing poker and has played in a few world series of poker events.

Lisa Elliott

Sales Director

Lisa Elliott has over 25 years of experience in the customer service industry. She began working at Performance Publishing in 2012 as a Senior Account Representative. She managed complex sales projects from start to finish. She was tasked with project-based sales goals which she regularly accomplished and often exceeded. She also served as a training consultant to new representatives. Lisa is very organized and detail oriented which is a major asset when it comes to proofing all of our directories. In 2019 Lisa became the Sales Director for Performance Publishing. She is very passionate about her work and still continues to work projects, forge client and member relationships and facilitate sales.

In her free time Lisa enjoys spending time with her husband of 27 years and her 3 children. She also enjoys reading, watching movies and going on adventures.

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